Oracle
Oracle is a multinational technology company that specializes in developing and selling enterprise software and hardware products. The company's products and services are designed to help organizations of all sizes streamline their operations, improve efficiency, and make data-driven decisions. In 2014, Oracle acquired Responsys, an industry leader with expertise in scalable and personalized marketing campaigns. Responsys’ proprietary software, Responsys Interact, offered a robust platform that empowered businesses to deliver targeted, data-driven marketing campaigns across multiple digital channels.
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Notes
Schwan's is a food home delivery service that provides meal solutions delivered right to the customer's door. Not only do they provide meals that can go from freezer to stove, but they also supply recipes that can be made with many of their products. The goal of this project was to inspire Schwan's customers with fun and delicious recipes to make over the holiday season. Sending an email each day for 12 days, I wanted to make sure the campaign felt cohesive with a bit of surprise and delight within the design. To signify each day, I created a fun holiday icon to differentiate between each send. We also teased the next day's email to make customers aware of what they would be receiving next. Overall, it was a fun and light-hearted email that we felt the Schwan's customers would enjoy receiving.
Role
Art Direction
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Notes
XFINITY Insider (XI) is a program that offers exclusive, members-only perks and benefits to all XFINITY subscribers. The goal of this project was to excite and engage XI members about the A-List sweepstakes, which offered VIP-style grand prizes. Since all four prizes included behind the scenes/backstage event access, I designed the email to showcase the exclusivity of each prize, using imagery such as paparazzi, event badges and animated marquee lettering to enhance the VIP theme behind the sweepstakes.
Role
Art Direction
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Notes
The goal of this project was to design a promotional email to engage and educate Grainger customers about car care and maintenance, as well as showcase the partnership with Nascar. I felt this was a perfect opportunity to use kinetic email design whose functionality allows consumers to interact directly with an email without having to click-through to a website for additional information. In this case, the customer can click/tap parts of the image to display additional content not presented at first glance.
Role
Art Direction
