Upshot
Upshot is a dynamic and results-driven marketing agency that excels in crafting strategic campaigns and driving brand success. With its commitment to a deep understanding of consumer behavior, Upshot has established itself as a trusted partner for developing impactful marketing strategies for its clients. The agency offers a comprehensive range of services, including brand positioning, digital marketing, creative design, social media management, and experiential marketing.
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Notes
Crest® and Oral-B® are trusted partners in oral care, occasionally bundled together under the product line called Pro-Health®. Together, they make up a complete oral care regimen that claims to increase the health of your mouth when used together. We wanted to create a holistic campaign with a guarantee message to grab people's attention. The campaign was so successful that the look and feel was picked up to use within all of North American regions for the following year. It also won the 2009 P&G North American Brand Building Award for Best Holistic Communication.
Role
Art Direction | Photography
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Notes
Disney Vacation Club is a timeshare program that attracts consumers with a high affinity for all things Disney. Located in Kapolei, Hawaii, Aulani is DVC's newest resort. The goal of this brochure was to show prospective DVC members that the magical experience with Disney never had to end. Mixed in with other Aulani resort brochures, we wanted to create a stand out piece that grabbed the attention of the entire family while driving awareness and interest in DVC membership. Using the Disney style of storytelling and illustration, I created a tale about mythical creatures called Menehune. Throughout the story, these Menehune discuss the land they live on called Aulani and describe their observances of the beings who coexist with them (DVC Members).
Role
Art Direction
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Notes
Head & Shoulders is a hair care brand, known for its treatment of dandruff and other scalp conditions. At the time, the brand had released a new product innovation that reached beyond the treatment of scalp issues to more common hair-related concerns such as male hair thinning. Head & Shoulders Hair Endurance is a product that was designed for men who wanted thicker looking hair. The goal of this project was to introduce the Hair Endurance product in way that was believable, since most don't make the connection between scalp health and thinning hair. Making a big impact at shelf, we used NFL player, Troy Polamalu, and other masculine cues to connect men with the H&S brand and showed them how they to make the most out of their hair—in 1 week guaranteed.
Role
Art Direction
